Meet the new bloom, confident and modern, assertive and warm, an elegant contradiction of silk and spice.

Discover a bouquet of velvety roses that sparkle with an unexpected splash of cool iris, enveloped in warm amber and rich, earthy musk. Discover a story of contrasts - the old world and the new, the perfect with the imperfect, drama and serenity, city and country.

White Rose draws on the creative home of the Floris family and has its heart in London's Mayfair district. Surrounded by beauty and art, fashion and architecture, the scene forms a natural backdrop for the timeless vibrancy of the fragrance.

Top notes: aldehyde, clove, green
Heart notes: iris, rose, jasmine, violet
Base notes: Amber, musk, powdery notes

Alcohol denat., Aqua (water), Parfum (fragrance), Diisopropyl adipate, Benzophenone-2, Benzyl salicylate, Citronellol, Alpha-isomethyl ionone, Geraniol, Hydroxycitronellal, Linalool, Eugenol, Benzyl alcohol, Citral, Limonene, Farnesol

Juan Famenias Floris came to England in 1730 from his native island of Menorca via Montepellier in France, where he had learned to mix fragrance essences, and settled in Jermyn Street, near the Royal Court of St. James and in the heart of gentleman's "club land" as a "barber" and "comb maker", where he soon became the talk of London society with his products and was successful. He created individual fragrances for his customers and carefully stored the recipes so that he could resupply them when needed. He married Elizabeth Hodgkiss, with whom he had seven children.

Today, the company is run by the eighth generation, John Bodenham and Christopher Marsh, who are both great-great-grandchildren of Mary Anne Floris, herself a great-granddaughter of Juan, the founder. Mary Anne Floris had married James Bodenham, hence the change of surname. The company has been awarded the title of Purveyor to the Court over sixteen times and is now "Perfumers to HM The Queen Elizabeth II" and "Manufacturers of Toilet Preparations to HRH The Prince of Wales".